i only read about it in books
(I'm writing a thesis because my memory is not always what it used to be. Throw some movies in there and they'll stick. But, throw a communication theory and I will absolutely be able to understand it and explain it back to you but later I will have to look up the specifics again. Tonight, I wanted to start with a reference to encoding and decoding in basic communication, and I wanted to reference whoever first used the terms in the way I mean them here, but my theory book is... Well, it's either on a shelf in my office or another grad student borrowed it. Probably the latter. Instead of the book, I google it and find it's totally someone obvious--for we communication scholars, anyway, maybe not for the rest of you--Stuart Hall. 1973, he wrote a piece calls "Encoding and Decoding in the Television Discourse" and apparently that's where people started using the terms as I'm about to mean them.) Backtrack to The Beatles and "Eleanor Rigby"-...