are you making some kind of list or something?
So, why does Rita slap Phil? And, I don’t mean the first time, when he asks her to do so on Day 2 at Gobbler’s Knob. What we see in the “seduction” sequence is Phil doing what’s called A/B testing. In short, an A/B test involves two slightly different versions of, well, anything, and some people are exposed to one, some to the other, and the success of A is tested against the success of B. In modern, internet terms, for example, you could test two different versions of a webpage, and see which one garners more clicks or reduces the bounce rate or what have you. For Phil Connors, he A/B tests Rita a few times. Order any drink the first time, just to hear what she’ll order. Then, the next time order her drink, forge a connection in her mind. Toast to the groundhog the first time, learn she toasts to world peace, not only toast to world peace the next time but say a prayer as well and you have endeared yourself to her on at least one level. He tests and retests, finding the better opti...